- This event has passed.
Breitling Then & Now | Zurich: 29 August 2024 to 11 May 2025
29/08/2024 - 11/05/2025
This year, Breitling celebrates its 140th anniversary with a stunning pop-up museum in Zurich, inviting dedicated fans and curious newcomers to explore the brand’s legendary history and bold innovations.
This sensory-rich exhibit combines a gallery of rare timepieces with interactive experiences, carefully curated to highlight Breitling’s legacy as one of watchmaking’s most iconic names.
The pop-up offers a treasure trove of horological marvels just moments away from Breitling’s Zurich boutique, immersing guests in the three realms that define the brand: air, land, and sea.
Visitors can even relax in an elegant café area, perfect for reflecting on the brand’s milestones over coffee.
This legacy is captured in Breitling: 140 Years in 140 Stories, an exclusive anniversary book from Rizzoli, available at the museum shop.
For those drawn to heritage, innovation, and glamour, Breitling Then & Now is an unmissable experience that vividly brings the brand’s past and future into focus.
Pop-Up Dates: 29 August 2024 to 11 May 2025 (NB. Pop-up closed on 18 April, 20 April & 01 May)
Opening Hours:
Tuesday to Friday: 10:00 to 19:00
Saturday and Sunday: 10:00 to 18:00
Admission: Free (reservation required, available on-site or online).