The Colour Tour has officially launched, with Paris as its first destination.
For the first time, Dye Lab is arriving in the French capital, unveiling a vibrant selection of much-loved pieces created exclusively for this special stop. Guests can expect the full Dye Lab experience, set in the very heart of the city.
During Paris Fashion Week, the doors will open in collaboration with Little Village Paris, welcoming visitors into a bold and expressive world of prints.
The team is looking forward to connecting with its Paris community and unveiling everything that has been carefully prepared for this moment. It promises to be a standout chapter in the journey.
Dye Lab is a Lagos-born fashion house and lifestyle label founded in 2020 by Nigerian designer Rukky Ladoja, who built the label from a vision to champion the craft of hand-dyed textiles with a contemporary voice.
With a background as a creative strategist and fashion industry veteran, Ladoja set out to elevate traditional West African dyeing techniques, especially Adire and other hand-dyed textile practices, into modern, wearable design.
Under her leadership, Dye Lab celebrates craftsmanship, sustainability and cultural heritage through small-batch pieces that merge artisanal depth with a global fashion sensibility.
Each creation reflects a dialogue between heritage and innovation, showcasing thoughtful design that honours craftsmanship while resonating with a global audience.
Together with its e-commerce platform, Dye Lab has developed a dynamic pop-up concept that brings the brand to life in physical spaces.
Through immersive retail moments, curated exhibitions and creative installations, customers are invited to engage with the textures physically.
Dye Lab has previously staged pop-up experiences in Lagos, Abuja, Accra, Dakar, Kenya, Rwanda, Cotonou, Cameroon, Abidjan, Uganda, London, Amsterdam, Geneva, New York, Houston, Dallas, Los Angeles, Atlanta, Chicago and various locations across Canada.
Dye Lab ships internationally and is available through a network of retailers across Nigeria, Ghana, Côte d’Ivoire, Senegal, Sierra Leone, South Africa, Kenya, and Dubai and Saudi Arabia.