Cou Cou Intimates Pop-Up NYC: Cotton Voile Collection | 24 May to 08 June 2025

A Soft Place to Land: Cou Cou Intimates’ Pop-Up Arrives in NYC

Light, breathable, and beautifully made – Cou Cou Intimates has just launched its new Cotton Voile Collection, and it’s everything your warm-weather wardrobe didn’t know it needed: breezy, intimate, calm, curated, and quietly beautiful.

From 24 May to 02 June 2025, the beloved London-based brand is bringing a suitcase full of nostalgia and opening the doors to its first-ever NYC pop-up in Williamsburg, Brooklyn. 

The Cotton Voile pieces “expand upon Cou Cou’s notion of intimates as outerwear” and feature a romantic, dreamy lineup of soft bralettes, floaty camisoles, shorts, pants and dresses, all crafted in breathable, summer-ready cotton.

What Is Cotton Voile?

Cotton voile is the sort of fabric that instantly says ease. Lightweight, breathable, and naturally soft, it’s ideal for layering – hot days, warm nights, and anything in between.

Cou Cou’s version leans into a slightly sheer, vintage finish with a colour palette of faded blue, antique white, and dusty pink that feels straight out of a sun-washed postcard.

But this isn’t just pretty for pretty’s sake. The collection is:

• Made from 100% cotton – soft on skin and machine-washable
• Ethically produced in Portugal – supporting small-batch manufacturing
• Designed for real life – easy to wear, easy to care for, endlessly mix-and-matchable

These pieces blur the line between sleepwear, loungewear and lingerie. Throw on a camisole under a shirt, layer a bralette with high-waisted jeans, or simply enjoy the pieces as they are, no effort required.

From London to Brooklyn

Founded by London-based Rose Colcord, Cou Cou Intimates has built a loyal following by going against the grain.

No synthetic shapewear. No over-designed frills. Just soft, well-made intimates that celebrate everyday femininity.

The brand’s NYC pop-up is its first physical space in the US and marks a milestone moment.

Set in a townhouse-style location in Williamsburg, the space has been transformed to reflect the Cou Cou ethos, warm, welcoming, and wonderfully unfussy.

Inside, visitors can:

• Shop limited-edition styles available only at the pop-up
• Try on the new Cotton Voile Collection in person
• Get custom fittings and personalised style advice
• Browse at their own pace in a space designed to feel like home